There is no formula for creativity. No template for striking a chord that will resonate. No directions to reach the core of a big idea. And although there are several different ways to arrive at the same destination, experience has revealed the following: It doesn’t have to be painful. It doesn’t require expensive downtown office space. It doesn’t have to be bogged down by “the process.” It can actually be fun. (And if it isn’t, it will probably show.) Our work contains varying amounts of strategy, common sense, persistence, and inspiration.